Snake breeding season is well underway in Australia, and with around 100 venomous species across the country, the risk of bites is real. A single bite can be fatal in under 30 minutes. Every second counts, and your customers need to know it.
That is why we have launched our Stockist Campaign 02 | Slow The Venom With FastAid. This campaign gives you everything you need to educate, engage, and drive sales this season.
Why it matters
Most Australians are not prepared for a snake bite emergency. Many do not realise the only proven treatment is effective compression using a tension indication bandage. Our campaign is designed to put that knowledge, and the right first aid products, front and centre in your store and online.
Free stockist campaign assets
We have made it simple to get involved. You can access a full suite of digital and physical assets that are free to download or order.
Digital assets include
- Co-branded or FastAid-branded consumer flyers
- Ready-to-use EDM templates for email marketing
- Social media tiles to share across your channels (use #SlowTheVenomWithFastAid)
- Website banners to drive traffic straight to your product pages
- A campaign blog you can upload directly to your website
Physical assets available to order
- A3 in-store posters
- Double sided consumer flyers
- Corflute off-location signage
- Shelf talkers ("Are you prepared for snakes" / "Effective compression matters")
- Cardboard PDQ dump bins
- In-store pricing sheets (A5 and A6)
- Staff cheat sheets to ensure your team are confident in-store
How to display in-store
- Create a themed display: Use dump bins, posters and corflutes together to create a snake season hotspot in your store. Position tension indication bandages and snake bite kits in this area for maximum visibility.
- Front of store placement: Place an A3 poster near your entry and use off-location corflute signage to catch customer attention as soon as they walk in.
- Educate at the shelf: Shelf talkers highlight key messages right where customers make purchase decisions. Pair these with flyers staff can hand out for extra impact.
- Cross-merchandising: Position snake bite kits near outdoor, camping, and gardening products to prompt customers to consider safety when buying seasonal items.
- POS demonstration: Keep a sample bandage on your counter so customers can try it for themselves. Encourage them to stretch the bandage until the printed rectangles turn into squares. This hands-on experience shows exactly how the bandage works and reinforces the importance of correct compression.
How to promote online
- Website homepage banners: Feature the campaign graphics with a direct link to your snake bite kits and bandages.
- Email marketing: Send the co-branded EDM to your customer base and highlight the importance of being prepared during snake season.
- Social media posts: Share the ready-made tiles across your Facebook, Instagram, and LinkedIn accounts. Add strong calls to action like “Available in-store now” or “Prepare your kit before snake season gets worse.”
- Leverage the blog: Post the campaign blog on your website to boost SEO and help educate customers who are searching for information about snake bites.
Ready to get started?
Snake season will not wait and neither should you. Log in to the Stockist Sales Toolkit to access Campaign 02 | Slow The Venom With FastAid today.
If you would like to discuss display stand package options, our sales team is ready to assist.